CHEERS is the new wine generation making drinking wine fun, affordable and we love to make our customers smile! We sell imported quality wines at the best possible prices in our CHEERS Stores throughout Beijing as well as in our franchise partner stores throughout China. We love to surprise and entertain our customers with outstanding customer service, our wide selection of videos, store themes and fun marketing ideas. We transfer wine knowledge on and off line in a fun, informal but professional way! We believe in the strength and the potential of our staff.  We respect, help and support each other, no matter what!  We believe that everything is possible when we stay positive, flexible and smart, and we are always open to learn!  We aim for being extraordinary and to provide the best wines and services to our customers!  Our goal is it to expand CHEERS to 888 stores throughout China.  CHEERS MAKES YOU SMILE!