Founded in Paris in 2004, by French/Chinese designer Chen Bei, the Beistyle brand was created and its first and clothing fabrication workshop was opened in 2007. As an independent high end fashion label, catering for the discerning woman, Beistyle is a well established brand with a unique following.
Chen Bei is well known amongst the French fashion design and art communities. In 2015, Bei Garden, a subsidiary to Beistyle was released. Bei Garden serves as a platform for cultural and artistic exchange, a collaboration of fashion design and artistic expression.
Working with two French artists, Bei Garden has created a range of accessories incorporating eastern elements with western art and form, simplicity with elegance, romance and atmosphere:
• In cooperation with a French photographer and collage artist, Gouzy Art has been formed. The Gouzy Art t-shirt series are all about relaxed creativity, humour, fun, and a sense of childish innocence.
• French artist Elisa’s paintings are offered as scarves. Each silk scarf has its own unique flavour, and is an indulgent and softly romantic display of the head.