Principle M

Principle M is a made to measure tailored clothing label & classical menswear shop.

They design and create high quality tailored clothing that not only fits their client’s body but their character, career and lifestyle alike. They also offer other classical menswear such as artisanal made accessories, shoes and outerwear. They also host world famous tailors for bespoke trunk shows.

Principle M was founded in 2013 by a couple guys with a passion for classical menswear. They found it difficult to find a tailoring service in Beijing that offered quality garments. They were also motivated by the idea that the world of fast fashion was coming to an end and guys were waking up to permanent style.

With Principle M they decided to take a different road. Their goal is to help guys build a consistent wardrobe made of suits and accessories they could wear during a lifetime and maybe even pass on their tuxedo to their kids. In their quest of permanent and timeless style they try to create and source products that have a soul and are of utmost quality. They also organize trunk shows to host some of the best tailors in the world. At Principle M, they hope people come not only to buy a product but also to learn more about permanent style and share their passion for classical menswear.

*Call ahead for appointments or just drop in during our shop opening hours.