Woven Tales

WOVEN TALES was founded by Annika, Ahmad, and Siavosh Zabeti in 2012. Dedicated to the discovery and creation of unique handmade Persian carpets, it was voted “Best Carpet Brand” by ELLE Decoration magazine in 2016.

Ahmad’s relationship to carpets has deep emotional roots: he is from the third generation of a family of carpet dealers. His grandfather started exporting the first unique pieces outside Iran’s borders in 1938. When he was just a young boy, Ahmad and his father used to visit carpet weavers in Iran. His passion was born then, and he has never stopped working on enhancing this heritage.

Siavosh (Creative Director at Apple Inc., San Francisco since 2014) and Annika (textile designer) have taken over the artistic direction of the contemporary collection of WOVEN TALES, combining a pure modern style with ancestral Iranian know-how.

As interior design enthusiasts, Annika and Ahmad study the taste and expectations of their customers in order to accompany them in their choice and create an atmosphere with a unique touch in their home.