WOVEN TALES is a brand founded by Annika, Ahmad and Siavosh Zabeti in 2012. Dedicated to the discovery and creation of unique handmade Persian carpets, it was voted “Best carpet brand” by ELLE Decoration magazine in 2016.
The story begins in 1938 in Iran with Amir Zabeti. His passion was born while admiring the carpets knotted by his mother at home. He then never stopped working on enhancing this heritage and started exporting the first unique pieces outside Iran’s borders. Until today, WOVEN TALES perpetuates this tradition. Preserving and highlighting the exceptional craftsmanship of Iranian artisans remains the main aspiration of the company.
Ahmad is dedicated to the quest for rare carpets in all parts of Iran. These unique pieces are accompanied by a certificate of authenticity that guarantees their origin.
Siavosh (creative director at Apple Inc. San Francisco since 2014) and Annika, textile designer, have taken over the artistic direction of WOVEN TALES’ contemporary collection, combining a pure modern style with ancestral Iranian know-how.
Architecture lovers and experts in interior design, Annika and Ahmad study the tastes and expectations of their customers in order to accompany them in their choice and create an atmosphere with a unique touch in their interior.
They’re waiting for you for one of a kind experience in their Studio in Beijing Caochangdi, the trendy art district.